Iconic brands create iconic legacies
Harper’s Bazaar Women of the Year
Responsible for the execution of Harper’s Bazaar Women of the Year extending across London’s most iconic awards event, commercial brand partnerships with co-branded content and experiential execution, and print and online editorial features.
Bazaar Women at Work
Responsible for the growth of the editorial franchise that spans print, digital, experiential and social. Women at Work brings driven women together through the print magazine, online, a LinkedIn social community and a world-leading events series of brand owned events and co-branded commercial events.
Soccer Aid for Unicef
Created by Robbie Williams in 2006, Soccer Aid for UNICEF brings the nation together to help children worldwide have the best possible start in life. Responsible for the strategically scaling the brand ecosystem and fundraising potential surrounding the televised match with a series of high value events and amplified content through an engaged ambassador programme
British Beauty Week
Tasked with amplifying the work of the British Beauty Council through a week long experiential activation in Covent Garden, in partnership with Harper’s Bazaar, Elle Magazine and Cosmopolitan.
Esquire Townhouse
Taking over the rains in it’s 3rd year, responsible for rejuvenating new life into this established event by strategically scaling this experiential 4 day long activation. Expanded the brand’s digital editorial and LIVE content programming bringing the pages of Esquire Magazine to life and creating an evergreen legacy and community for the brand online.
Elle Weekender
Led brand development and delivery of Elle Weekender, a free, interactive consumer event that celebrates beauty, fashion, and wellness. The event incorporated co-branded commercial activations, community engagement events and social amplification.
The Portrait Gala
Led the development and execution of the National Portrait Gallery’s Gala, the UK’s leading art event. Responsible for guest list curation, artist engagement, fundraising, and event delivery.
Halloween Ball for Unicef
Delivered a complete strategic overhaul of Unicef’s leading fundraising initiative, including developing a new fundraising structure over two years, celebrity engagement and streamlined event delivery.